Pranaah By Poornima Indrajith

Pranaah By Poornima Indrajith is a well-known designer boutique in Ernakulam, Kerala, with its address at Kochi, Ernakulam 682016. Founded in 2013 by actress, television host and entrepreneur Poornima Indrajith, the label grew from a homegrown venture into one of the most recognised celebrity boutiques in the state.

What sets the boutique apart is its blend of modern style and tradition. Pranaah combines desi and international trends with a strong focus on Kerala handloom, giving sarees, mundu-inspired outfits and ethnic wear a contemporary look. Poornima is also a firm supporter of the Chendamangalam weavers. After the Kerala floods she started the “Save the Loom” community to help rebuild the handloom sector.

The brand has a strong reputation among both celebrities and everyday customers. It has designed outfits for shows and events and has appeared at international film festivals. In 2025 its handloom couture drew attention at the Oscars, where actress Ananya wore a handcrafted Kerala handloom outfit made by Poornima and her team. Poornima Indrajith was also chosen for the Outstanding Woman Entrepreneur Award 2020 by the Kerala government.

If you are shopping for a wedding, a festival or a special event, this Kochi boutique offers personalised, handcrafted designs with a distinctly Kerala identity. Its mix of quality handloom fabrics, creative styling and celebrity-level attention to detail makes it a trusted fashion destination in Ernakulam.